Coca-Cola to test paper bottles in Europe
Fizzy drinks giant Coca-Cola is all set to test paper bottles in Europe as part of its mission to eliminate plastic waste by the year 2030. The US company's first-ever paper bottle prototype will be available this summer through a limited online trial in Hungary.
- A run of 2,000 bottles of FOR A CAUSE the company's 'plant-based snacking drink' AdeZ will be offered via the country's e-grocery retailer Kifli.hu.
- The prototype is made of sustainably-sourced wood, with a bio-based material barrier capable of resisting not only liquid, but the gases in fizzy drinks.
- It's not 100 per cent made of paper; the prototype includes a plastic cap and a plastic lining made from recycled polyethylene terephthalate (PET)
For A Cause
- The company has already pledged to collect and recycle a bottle or can for each one it sells globally by 2030, to combat plastic waste and reduce its carbon footprint.
- Coca Cola was named the world's worst-plastic polluter for the third year in a row last year, ahead of Nestle and PepsiCo.
- The bottle's paper 'shell' is made with 10 grams of a paper-fibre-based material, while the lining is made with 12 grams of 100 per cent recycled and recyclable PET.
- The shell of paper-fibre-based material is a single piece that's been wrapped into shape.
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